top of page

The goal of NAD was to prove that excellent sound quality and excellent value could exist together. It was a formidable goal – some of the most reputable electronics brands of the time were unaffordable to most, while the affordable spectrum of the market was dominated by poor quality imports from global electronics giants. NAD’s founders remained undeterred and their original vision led to an inspiring story of how a group of specialty audio mavericks took on the Goliaths of the audio industry to carve out a unique place of their own. Sure, there were high performing amplifiers, but they often came with a lot of extraneous features that bloated their cost. Edvardsen believed he could make an affordable amplifier that utilized state-of-the-art engineering by focusing solely on the essentials for good sound. Young people wanted in on this hi-fi experience too and affordability was an issue! This revolutionary concept became the ethos that would drive NAD to produce some of the most storied products of a generation.

"In 1972, a new kind of audio company was born. NAD took form when a large group of audio-industry importers in Europe, all music lovers, set out to develop products that cut through the industry hype."